So you've just wrapped your short film, or feature film. And you've just edited your production. And it's great that you can now post a clip from your most recent work on your director's reel. But your promotional effort should just be starting.
Even if you know your film isn't going to win any Academy Awards, it's still important to push your work out into the universe. It's still important to get it in as many film festivals (big and small) as possible, to post it on your IMDB page, to hold screenings, and to promote your latest work on social media. The fact is that as artists, we never know who's watching, and we never know when our next opportunity will come from. Woody Allen said that 80% of life is just showing up- so show up.
Perhaps the most important aspect of pushing your work out into the world is the opportunity to receive feedback from your peers, and from a general audience. As a filmmaker nothing can be more valuable than receiving comments from people about how your work affected them. During this feedback process, your next idea for a short a feature may in fact emerge.
So the next time you're in a casting room and concocting your marketing plan for your next film, be sure that you contact as many film festivals as possible, and make sure you post and tweet and network till you're blue in the face.